A leading Manhattan gallery with a website that makes works accessible online

Salon94 is a Manhattan-based art gallery with three locations. They needed a cleaner, more considered, and more powerful website. We redesigned their site with simplified navigation, made their site mobile-ready, replaced their overly complex CMS, added an online store for art objects and publications, and built a sophisticated previewing tool for viewing artworks in the gallery spaces themselves.

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Salon94 represents a group of artists producing vibrant, energetic, and challenging work. Our focus in design was to leave as much space to display the artworks themselves while maintaining enough of a presence to clearly maintain Salon94's branding and identity.

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By keeping a simple type palette and spare colors, based on Salon94ā€²s existing branding, we were able to reinforce the presence and purpose of the gallery while foregrounding the artwork the gallery presents.

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In the two years after we launched Salon94's new website, mobile and tablet traffic has increased 130%. By accomodating a wide range of devices, the site is more convenient for its visitors.

When presenting multiple artworks online, it can be very easy to lose a sense of the scale of each work ā€” small works will be scaled up so that their details can be seen. We built a simple but elegant interactive tool to show the actual scale of many of the paintings shown on Salon94's website, as displayed in images of each of their actual gallery spaces.